Real to Reel Productions

Packy McFarland's career as a highly successful writer, producer and director of long form infomercials and short form spots spans three decades. His clients have enjoyed sales in excess of a billion dollars and counting. He's considered one of the true pioneers in the industry and an expert in direct marketing. Numerous awards include 5 top Infomercial Awards including 2 for best of the year. Although there are basic elements that can't be overlooked, the creation of a successful infomercial or spot does not merely follow cliche formulas. Packy believes that each campaign needs to be unique, captivating and focus on the psychology of the sale.